HCM441 - Strategic Management in Hospitality and Tourism

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NATIONAL OPEN UNIVERSITY OF NIGERIA

University Village, Nnamdi Azikiwe Expressway, Plot 91, Cadastral Zone, Jabi, Abuja

Faculty of Agricultural Sciences, Dept. of Agricultural Economics and Extension

PoP Exam Question October/November, 2019

Course Title: —- Strategic Management in Hospitality and Tourism

Course Code: — HCM 441

Credit Unit: —-2

Total Score: —-70 Marks

Time Allowed: – 2 Hrs

Instruction: Answer compulsory question 1 (25 mks) and any three (3) questions (15 mks each)

Question One

a. Explain the meaning of strategic management (3 mks)

b. (i) State the three (3) major levels of Strategic planning (3 marks)

(ii) Briefly discuss any two (2) levels of the strategic planning (2 marks)

c. Mention and discuss any four (4) characteristics of Hospitality and tourism organizations. (8 mks)

d. What is Franchising 5 marks.

e. Identify any four (4) factors that pose or stand as challenges to the management strategies of hospitality and tourism

(4 mks)

Question Two

a. List five different types of Hospitality and Tourism organizations. 5 mrks

b. Explain why hospitality and tourism organizations are described as being labor intensive? (5 mks)

c. Explain what is meant by “mission of an organization “ (5 mks)

Question Three

a. Define sustainable competitive advantage (4 mks)

b. Briefly discuss the term “strategic choice” (6 mks)

c. Mention any five (5) questions that are often posed when advancing solutions to competitive organizations (5 mks)

Question Four

a. Define the term “joint venture” (3 mks)

b. Suggest four (4) reasons why joint ventures are becoming more popular in the Nigerian society (4 mks)

c. Identify eight (8) areas strategic management can help tourism and hospitality organizations (8 mks)

Question Five

a. Explain any three (3) economic environmental factors that affect tourism destinations and organizations (6 mks)

b. Explain the meaning of management contracts (5 mks)

c. Outline four (4) key elements of the external environmental factors facing tourism organizations (4 mks)

Question Six

a. Mention five (5) main pressures faced by large organizations that operate in highly and competitive markets (5 mks)

b. Mention ten Barriers and Resistance to Strategy Implementation in the tourism industry (10 mks)

					
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