HCM305 - Tourism Sales and Marketing

Last Updated on January 26, 2021

Noun Past Questions For HCM305 – Tourism Sales and Marketing. Locate the download button below to download the Noun Past Questions for HCM305 – Tourism Sales and Marketing.

NATIONAL OPEN UNIVERSITY OF NIGERIA

University Village, Nnamdi Azikiwe Expressway, Plot 91, Cadastral Zone, Jabi, Abuja

Faculty of Agricultural Sciences, Dept. of Agricultural Economics and Extension

PoP Exam Question October/November, 2019

Course Title: —- Tourism Sales and Marketing

Course Code: — HCM 305

Credit Unit: —-2

Total Score: —-70 Marks

Time Allowed: – 2 Hrs

Instruction: Answer compulsory question 1 (25 mks) and any three (3) questions (15 mks each)

Question One

a. Who is a travel agent? (3 mks)

b. Enumerate three (3) objectives of marketing research (3 mks)

c. Explain four (4) roles of a Managing Director in a travel agency (6 mks)

d. Who is a Tour Operator (4 mks)

e. Discuss the term ‘customer orientation’ and state its surrounding principle (5 mks)

f. What is tourism sales and marketing? (4 mks)

Question Two

a. Define a competitive environment (3 mks)

b. Outline four (4) functions of a sales representative in hospitality industry (6 mks)

c. Give four (4) major importance of marketing (6 mks)

Question Three

a. Briefly state what a tour brochure is (4 mks)

b. Discuss the four (4) stages of Product Life Cycle (8 mks)

c. Enumerate three (3) roles of marketing (3 mks)

Question Four

a. Outline and briefly discuss any four (4) functions of functions of distribution channels in tourism (6 mks)

b. Distinguish between Vertical Conflict and Horizontal Conflicts (5 mks)

c. State four (4) similarities between goods and services (4 mks)

Question Five

a. Outline three (3) problems of information in tourism marketing (3 mks)

b. What is Tourism Marketing Mix? (4 mks)

c. Discuss in details four (4) functions of a Travel Agency (8 mks)

Question Six

a. Briefly explain what Tourism Product is (4 mks)

b. What is Advertising (5 mks)

c. State the aims and objectives of advertising (6 mks)

					
						DISCLAIMER
			
						Pastquestionsforum is a global focused test-prep company. It is our duty to provide you with the most comprehensive study materials for your examination.  Our study materials are focused on extensive analysis, input from previous test candidates, and, on occasion, official/privileged study materials made available by examination bodies and testing agencies.